NOBORDER.z FZE ( CEO: RIO TAKESHI KUBO, hereinafter referred to as “NOBORDER.z”) along with a joint venture between(ZETA, CEO: Eiji Zaima, Shibuya-ku, Tokyo) and (Kawasaki City, Kanagawa Prefecture; CEO: Manabu Morita; hereinafter referred to as STYLUS), and graffiti artist WOOD by Morita Manabu (hereinafter referred to as WOOD), the company has released an NFT collection of skateboards for avatars to ride in its metaverse space “XANA”.
XANA, a popular metaverse project, has announced NFT collaborations with world-famous characters such as ULTRAMAN and Astro Boy, and has already attracted more than 100,000 pre-orders and community members worldwide in preparation for its opening to the public in March.The biggest feature of XANA is that all assets in the metaverse can be handled as NFTs, and everything from land to avatars and avatar clothing can be traded as NFTs on XANALIA, the company’s NFT marketplace linked to XANA.In response to the success of Japanese skateboarders at the Tokyo 2020 Summer Olympics, this collaboration was realized with the mission of bringing street art to the global market in a new form of metaverse NFT.
■ Metaverse Skateboarding Metaverse NFT Trailer
■ Initiatives taken by each Companies
WOOD’s works are available for purchase on XANALIA, an international next-generation NFT marketplace operated by NOBORDER.z. The works can be collected as NFTs with originality, of course. In the future, avatars will be able to ride and enjoy themselves in the company’s metaverse application “XANA”.
For this initiative, ZETA will provide PR development through FINEPLAY (https://fineplay.me/), one of Japan’s largest action sports and street culture media operated by ZETA, as well as planning and production support for NFT contents. NOBORDER.z will provide PR support through its NFT marketplace “XANALIA”, NFT production support, and NFT item production support for use in the metaverse space “XANA”, while STYLUS Inc. will provide content for production support and supervise this activity.
■ Regarding Creator
WOOD by Morita Manabu
His style is full of playfulness, and his choice of materials reminds us of his generation. His style, which is supported not only by young people but also by the middle range of age groups, gives a strong impression of freedom without being particular about the tools used to draw. Canvas, which expresses different textures for each tool, is inspired by the expression of animation.
The process of layering different layers of acrylic, paint, spray, magic, etc. with different textures gives a digital impression reminiscent of the layers used in animation production.
He has also been in charge of various creative directions for Red Bull Japan, and has directed studio visuals and created program title logos for popular programs such as Fuji Television’s “Mononoke Hunt” and [“ZERO-ICHI Dekin no ka!].He is now gaining support as an artist who is expected to be even more active in Japan.
■ About XANA
A metaverse platform and blockchain infrastructure based on NFT, developed by NOBORDER.z.The company provides a variety of products, services, and technologies that allow users, companies, and IPs to freely conduct various activities on the metaverse.It is currently one of the most popular metaverse platforms in the world, and has announced various collaborations such as the Koto Heartful Museum, which aims to promote the Tokyo Olympics and Paralympics, Milan Fashion Week in Italy, ULTRAMAN and Astro Boy x local governments.
| Web | https://xana.net |
| https://twitter.com/XANAMetaverse | |
| Telegram | http://t.me/XANA_English |
| Discord | https://discord.com/invite/XANA |
| https://www.instagram.com/xanametaverse/ | |
| https://www.facebook.com/xanametaverse | |
| Youtube | https://www.youtube.com/c/XANAMetaverse |
| TikTok | https://www.tiktok.com/@xanametaverse |
| Blog | https://www.xana.net/blog |
| Medium. | https://xanametaverse.medium.com/ |
■ About XANALIA
XANALIA, developed by NOBORDER.z and operated by XANALIA Limited, is an NFT marketplace attracting global attention. The marketplace has secured 8th rank in the global trading volume ranking and 1st in the expected NFT marketplace in Japan in July. The key features of XANALIA are:1. NFT , 2. Linkage with the metaverse. 3.The DeFi (decentralized finance) model,which are currently the fastest-growing area in the blockchain market. Its diluted potential market capitalisation exceeded $1.4 billion (about 165 billion yen) just one month after its launch.
Together with Pony Canyon Planning, IncFuji Land, Inc. and Fuji Creative Corporation are holding the “XANALIA NFTART AWARDS 2021” to promote and encourage creators globally.
| Web | https://xanalia.com |
| https://twitter.com/xanalia_nft |
■ About FinePlay
FINEPLAY is an internet media that provides a wide range of information and contents on action sports and street culture such as surfing, street dance, skateboarding, snowboarding, parkour and freestyle from around the world.It currently distributes news and video content to 20 services, including SPORTS BULL operated by Undo Tsushinsha, and Yahoo!.The company is also actively involved in program production cooperation, casting, and event planning.
| Web | https://fineplay.me/ |
■ About ZETA Corporation
“The world’s one and only urban sports community company.The “Z” stands for the best and the ultimate, there is no higher than this.By combining media x design x data x technology, ZETA will provide services that go beyond the conventional framework to the action sports and street culture scene, and will create new value.
| Web | https://zeta-inc.jp/ |
■ About STYLUS
STYLUS aims to return the original value of creators directly to users by producing art in a comprehensive manner.The value of painting, music, video, and design, which can be adapted to any place, is being evaluated with increasing speed, and the bold direction of arranging space into fashion has been highly evaluated in various fields.Paintings give color to space, music makes people move, the market accelerates through images, and design gives users a deeper understanding.As a result of such a wide range of activities, we are one of the few companies that are able to outsource art in a comprehensive, rather than limited, manner.At the same time, we are a company that manages the production and management of the art business, constantly capturing the ” current ” of the people and delivering innovative proposals in a world where new perceptions continue to emerge.
■ About NOBORDER.z
With a vision of “Wonderful World with NO Borders”, we are a next-generation entertainment technology company with operations in five countries, including New York and Dubai.The company develops blockchain-based Metaverse and NFT platforms are a fusion of entertainment and technology.
| company name | NOBORDER.z FZE |
| location | Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AL Quwain, UAE. |
| Business content | Development of blockchain technology, VR, XR, AI, NFT and operation of services |
| Representative | Rio Takeshi Kubo |
| site | https://www.noborderz.com/ |
| Representative Twitter | https://twitter.com/rio_noborderz |
■ Contact
| Department | Public relations department |
| inquiry | [email protected] |
On July 15 2021, Japan’s world-renowned violinist MONE HATTORI who has won numerous international awards—performed for the first time at Milan Fashion Week UFA in Japan in collaboration with XANA, a virtual space developed by NOBORDER.z (CEO: Rio Takeshi Kubo), a virtual x blockchain company based in Dubai that operates in five countries around the world. “MONE HATTORI ” presented the world’s first virtual x real performance in the world of classical music.
NOBORDER.z, responsible for the virtualisation of the Unicorn Fashion Awards held on the first day of Milan Fashion Week, has created the world’s first show in which volumetrically photographed models move freely in a virtual space. For the show’s opening, NOBORDER.z teamed up with MONE HATTORI, who had long wanted to take on a new challenge in classical music.
MONE HATTORI performed in a dedicated volumetric studio with over a hundred cameras, and NOBORDER.z imported the data into their virtual space platform “XANA” and reconstructed her performance in 3D on a fantastic scene of the morning glow in the ocean. The camera work was programmed to move freely in 360 degrees in all directions, transcending the conventional wisdom of the volumetrics, to create video work. At the event, MONE HATTORI performed in synchronization with the virtual version of herself, a world first, which surprised and impressed the audience.
■ MONE HATTORI Profile
Born on September 14, 1999, she began playing the violin at the age of five and studied with Akiko Tatsumi and Zakhar Bron from an early age. She performed with an orchestra for the first time at the age of eight, and in 2009 she became the youngest person ever to win first prize at the Lipinski-Wieniawski International Violin Competition in Poland.
She began performing at the age of 10 and made her grand debut at synchronisation11 in a recital at the Verdi Hall in Milan.
She won the International Young Virtuoso Competition in 2001.
In the same year, she entered the Senior Division of the Novosibirsk International Violin Competition at the age of 13 and became the youngest ever winner of the Grand Prix.
In 2015, she won the Grand Prix at the Boris Goldstein International Violin Competition.
In October 2016, she made her CD debut with “Shostakovich: Violin Concerto No. 1, Waxman: Carmen Fantasy,” which was selected as a special edition of record art.
She received the Nippon Steel & Sumitomo Metal Music Award and the Tokiko Iwatani Award in 2017, the Arion Toho Music Award and the Shinji Hattori Music Award in 2018, and the Hotel Okura Music Award and the Idemitsu Music Award in 2020. On January 21, she received the Bulgari Aurora Award.
■ XANA
A virtual space social media platform developed by NOBORDER.z, where all assets are created in NFT on the blockchain.
It is being used by various companies and organisations, including an art exhibition for the Olympics and Paralympics by Koto-Ku, a global DJ event, and an e-sports tournament in South Asia.
Official website: https://www.xana.net/
■ NOBORDER.z
NOBORDER.z is a next-generation entertainment technology company based in New York and Dubai, U.S.A. and operating in five countries around the world with a vision of 「More Wonders, No Borders. 」It is engaged in businesses that integrate entertainment with cross-reality technology using VR and AR, blockchain technology, NFT technology, and AI technology.
■ Unicorn Fashion Awards
The UNICORN FASHION AWARD held on the first day of Milan Fashion Week, is a U35 fashion contest sponsored by the Italian National Fashion Council (CMNI), the organiser of the Milan Collection.
■ Company Profile
| Company Name | NOBORDER.z FZE |
| Location | Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE. |
| Business | Development of VR, XR, AI, NFT, and blockchain technologies and management services |
| CEO | Rio Takeshi Kubo |
| Website | https://www.noborderz.com |
■ Contact
| Dept. | Public Relations Department |
| Inquiries | [email protected] |
NOBORDER.z FZE (Japanese name: No Borders), a next-generation entertainment technology company based in New York and Dubai, which operates in five countries around the world, has organized one of the four major fashion weeks in the world on July 15. At the Unicorn Fashion Awards in JAPAN at Milan Fashion Week 2021, the company’s virtual space XANA was used to create a model volumetric video and a virtual fashion show by virtual humans.
■ Show concept “The One”
In the midst of the great changes that the pandemic has brought to the modern world, people have returned to the inside rather than the outside of themselves, gaining new means of connection through virtualization. Mankind overcomes difficulties, and eventually, the world becomes one again
■ Overview
In line with this concept, NOBORDER.z will use the technology of the virtual space “XANA” developed by the company to organize a next-generation virtual fashion show with volumetrically photographed models. Along with the model that won the audition, various people are real and virtual, such as models of transgender and physically handicapped people, world-famous violinist Moné Hattori, and the virtual human “KANON” created by the company. This was the world’s first effort to express the way of connecting and coexisting across boundaries by combining fashion and cutting-edge technology.
The content will be released on July 15th after the semi-finals held at Toranomon Hills Mori Tower Atrium. After that, it will be announced on September 21st at the final match held in Milan on the first day of Milan Fashion Week, one of the four major weeks in the world. In addition, some of those contents are scheduled to be announced as NFT on the NFT marketplace “XANALIA” developed by the company.
■ Unicorn Fashion Award
The UNICORN FASHION AWARD held on the first day of Milan Fashion Week is a U35 fashion contest sponsored by the National Italian Fashion Council (CMNI), the organizer of the Milan Collection.
■ NOBORDER.z
We are a next-generation entertainment technology company with a vision of a “More Wonders, No Borders”. The company’s vision is to create a world without borders, and it operates in five countries around the world, with offices in New York and Dubai. The company’s business combines cross-reality technologies using VR and AR, blockchain, NFT and AI with entertainment.
■ Company Profile
| Company Name | NOBORDER.z FZE |
| Location | Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE. |
| Business | Development of VR, XR, AI, NFT, and blockchain technologies and management services |
| CEO | Rio Takeshi Kubo |
| Website | https://www.noborderz.com |
■ Contact
| Dept. | Public Relations Department |
| Inquiries | [email protected] |
NOBORDER.z held an interactive virtual exhibition utilizing the latest technology that allows artists to appreciate artworks at home.
Based on the purpose of the “Sports and Culture Festival” of this year’s Tokyo 2020 Olympic and Paralympic Games, organized by Koto-Ku, Tokyo, in the virtual reality space application “XANA” developed by NOBORDER.z. The Koto organized “Heartful Art Exhibition,” which displays artworks created by people with disabilities who live, work or study in the ward.
What is the “Koto Heartful Art Exhibition”?
This exhibition includes artworks created by people with disabilities living, working, or attending school in Koto Ward, Tokyo. It is based on the purpose of the “Sports and Culture Festival” of the Tokyo 2020 Olympic and Paralympic Games to be held this year. It has been held at three venues in each region from January 2nd year of Reiwa to March 3rd year of Reiwa.
Within the app, in addition to online convenience, which is not bound by time or place, you can reproduce and experience the exhibited artworks in a virtual space. Users can become avatars and freely go around the virtual space while viewing artworks. It expresses a realistic view of the world unique to VR, such as the greetings from the Mayor of Koto Ward and the comments and greetings from the judges, judging the exhibition this time.
The “Virtual Exhibition” can be viewed not only on smartphones but also on devices such as PCs and tablets so that a wide range of people, including the younger generation, can see the artworks. Our VR platform allows you to experience things that cannot be realized in a real exhibition.
≪ Exhibition Period: From Saturday, May 15, Reiwa 3 to Thursday, September 30, Reiwa 3 ≫
It can be viewed on any device such as VR, smartphones, PCs, tablets, etc.
■ Service Name: XANA (Developer: NOBORDER.Z)
XANA (XANA) is the world’s first metaverse (virtual reality space) based on VR, mobile, and PC-enabled blockchain technology developed by the NOBORDER.Z Group (CEO: Takeshi Kubo), which has offices in eight countries, mainly in New York and Dubai. So far, it has attracted worldwide attention as a new business solution in the age of pandemics, such as eSports tournaments around the world and DJ events at homeland and abroad.
XANA, a community-driven social NFT metaverse primarily based on Binance Smart Chain, is a next generation social VR experience platform allowing its users to access or create an open world filled with entertainment. XANA has been launched in a VR space where users are susceptible to be a part of an immersive world or be present for an in-person encounter, without leaving their homes.
Imagine standing on the top of the highest mountain looking right down to see thousands of users exploring the world in real-time; unlike a majority of multiplayer VR games where players are divided into sub servers and mirrored instanced rooms, XANA actually hosts all its players within a single massive world.
An immersive platform to explore
XANA is putting tons of effort into creating an immersive metaverse where virtual world assets, spaces, and games are often built interactively with none interference from the central authority. Players are able not only explore creations of every other, but ultimately stray within the vast territories of a truly alive world,” adding, “You can start a business and instantly monetize your ideas, visit the auditorium or museum, or go mountain hiking.”
The VR space also uses the blockchain network where you’ll tokenize in-game assets like land parcels, avatars, wearables, collectibles, etc. XANA is one of the best VR worlds to permit its users to take care of ownership of their digital possessions in real time.
Key Features of XANA NFT Metaverse
Then XANA is the one-stop solution for your entire fulfillment. This pandemic has made our life totally different, and with XANA, you can be a part of the whole new world. You can make friends, organize events, host parties, play games, and explore lots of 3D worlds. You can even create the world of your imagination and let others be a part of that. Users can also create their own avatar and can utilize them. You can also place your avatar or the world in the marketplace from where you can do the business as well.
Chat
Communication is an essential part of being social: you can communicate with your friends and companions in our metaverse through voice & text.
Emote
We’re also providing various emotes that you can use while communicating with others to express your feelings and love.
Feed
Users can generate their own content with an in-app Camera/Selfie in Metaverse or AR Camera and post to their home; It will create a social feed for the other users to see your content
XANA will offer unique features, including persistent server architecture and native NFT integration to complete control over the environments and applications they create, starting from static 3D scenes to more bilateral applications or games.
XANA; Virtual Worlds
Virtual reality worlds are online VR social platforms where individuals can interact with each other. Interaction in the virtual spaces is much like communication in the real world, but it offers almost unlimited opportunities in the choice of setting and spending time. Interest in virtual reality worlds is charged by the IT market giants, planning to create a strong virtual reality community. At this time, the potential areas of the development of VR worlds are more photorealistic 3D avatars and the development of fascinating and detailed locations.
There is the addition of several other entertainment platforms in the online virtual reality games where users can do anything from virtual events for fun to profitable virtual businesses to turn their dreams into reality. Some of these platforms are named below:
