NOBORDER.z FZE（ノーボーダーズ、CEO：RIO TAKESHI KUBO／以下：NOBORDER.z）は、株式会社ZETA（東京都渋谷区、代表取締役CEO：財満 栄治、以下ZETA）、株式会社STYLUS（神奈川県川崎市、代表取締役CEO：森田 学、以下STYLUS）、国内で活躍するグラフィティアーティストであるWOOD by Morita Manabu (以下 WOOD) と共に、同社が開発するメタバース空間「XANA（ザナ）」内でアバターが乗るためのスケートボードのNFTコレクションを発表した。
『ULTRAMAN』や『鉄腕アトム』など世界的に著名なキャラクターとのコラボレーションNFTを発表し、３月の一般開放にむけて現在事前予約者やコミュニティ人数が全世界で既に１０万人を超えている人気メタバースプロジェクト「XANA（ザナ）」。その最大の特徴はメタバース内のあらゆるアセットをNFTとして扱うことができることであり、土地、アバター、アバターの衣服まで全てがNFTとして、XANAと連動した同社のNFTマーケットプレース「XANALIA（ザナリア）」にて売買が可能になる。東京2020夏季オリンピックにおけるスケートボードを代表とした日本人選手の活躍を受け、ストリートアートをメタバースNFTという新しい形で世界の市場に届けるというミッションから今回のコラボレーションが実現した。
■ メタバーススケートボードメタバースNFTトレイラー
■ 各社の取り組み
WOODの作品は、NOBORDER.zが運営する国際的な次世代型NFTマーケットプレイス「XANALIA（ザナリア）」内で購入することができ、オリジナリティ性を持ったNFTとしてコレクションすることはもちろん、今後は同社が展開するメタバースアプリ「XANA（ザナ）」の中で実際にアバターがライディングして楽しむことができる。
この取り組みに際し、ZETAは自社が運営する日本最大級のアクションスポーツ・ストリートカルチャーメディア「FINEPLAY」https://fineplay.me/を通じたPR展開、およびNFTコンテンツの企画・制作支援を、NOBORDER.z は自社のNFTマーケットプレイス「XANALIA」でのPRサポート、およびNFT制作支援、メタバース空間「XANA」での活用を前提としたNFTアイテムの制作支援、株式会社STYLUSはコンテンツ制作協力のほか、本活動の監修を行う。
■ クリエイターについて
WOOD by Morita Manabu
遊び心に満ちたstyleに、世代を感じさせる素材選び、若者だけではなくミドルレンジの年齢層からも支持されている彼の作風は描くツールにこだわらない自由な印象を強く受ける。ツールごとに異なる質感を表現しているCANVASでは、アニメ的表現から着想を得ている。
アクリル、ペンキ、スプレー、マジックなどを質感を変えながら階層ごとに使い分け重ね合わせていく過程には、まさにアニメ制作などで使われるレイヤーを連想させるデジタルな印象を受ける。
近年では大手スニーカーショップのatmosとタッグを組み、NIKEスニーカーをアートに落とし込んだ刺激的な作品は国境を越えて高い評価を受けている。
その他にもRed Bull Japanの様々なクリエイティブディレクションを担当したり、フジテレビ「モノノケハント」や『ゼロイチできんのか!?』などの人気番組の番組タイトルロゴ制作やスタジオのビジュアルをディレクションするなど活躍の場を広げ、今国内で更なる活躍が期待されるアーティストとして支持を集めている。
■ XANAについて
NOBORDER.zが開発する、NFTをベースとしたメタバースのプラットフォーム、およびブロックチェーンによるインフラストラクチャー。ユーザーや企業、IPがメタバースの上で様々な活動を自由に行えるよう様々なプロダクトやサービス、テクノロジーを提供している。東京オリンピック、パラリンピックを盛り上げることを目的としたKotoハートフルミュージアム、イタリアのミラノファッションウィーク、ULTRAMANや鉄腕アトム×地方自治体など、さまざまなコラボレーションを発表する現在世界で最も注目を集めるメタバースプラットフォームの１つ。
| Web | https://xana.net |
| https://twitter.com/XANAMetaverse | |
| Telegram | http://t.me/XANA_English |
| Discord | https://discord.com/invite/XANA |
| https://www.instagram.com/xanametaverse/ | |
| https://www.facebook.com/xanametaverse | |
| Youtube | https://www.youtube.com/c/XANAMetaverse |
| TikTok | https://www.tiktok.com/@xanametaverse |
| Blog | https://www.xana.net/blog |
| Medium. | https://xanametaverse.medium.com/ |
■ XANALIA（ザナリア）について
XANALIA（ザナリア）は、2021年7月に世界取引高ランキング8位、日本で『期待のNFTマーケットプレイス第1位』を獲得するなど、世界的に注目を集めるNFTマーケットプレイス。NOBORDER.zが開発、XANALIA Limitedが運営を行う。ブロックチェーン市場において現在最も成長分野の①NFT、②メタバースとの連動、③DeFi（分散型金融）モデルを特徴とし、ローンチ後1ヶ月で希薄化後潜在時価総額が14 億ドル（約1650 億円）を超えた。
現在、株式会社ポニーキャニオンプランニング、株式会社フジランド、株式会社フジクリエイティブコーポレーションと共に、世界のクリエイターを発掘支援するための『XANALIA NFTART AWARDS 2021』を開催中。
| Web | https://xanalia.com |
| https://twitter.com/xanalia_nft |
■ FINEPLAYについて
FINEPLAYは、サーフィン、ストリートダンス、スケートボード、スノーボード、パルクール、フリースタイルなどのアクションスポーツやストリートカルチャーに関する様々な情報やコンテンツを世界中から発信するインターネットメディアです。現在、運動通信社が運営するSPORTS BULLや、ヤフーなど20サービスに対してニュースや映像コンテンツを配信し、番組制作協力やキャスティング、イベント企画なども積極的に行っています。
| Web | https://fineplay.me/ |
■ 株式会社ZETAについて
「世界で唯一無二のアーバンスポーツコミュニティカンパニー」 「Z」とはこれより上位は存在しない、最高・究極の意味。 株式会社ZETAはメディア×デザイン×データ×テクノロジーを組み合わせることにより、アクションスポーツ・ストリートカルチャーシーンへ従来の枠組みを超えたサービスを提供し、新しい価値の創造を実現する。
| Web | https://zeta-inc.jp/ |
■ STYLUSについて
STYLUSはアートを総合的にプロデュースする事で本来持ち合わせるクリエイターの価値をダイレクトにユーザーへ還元することを目指す。絵画、音楽、映像、デザイン、あらゆる場所に適応するこれらの価値は速度感を増して評価されるなか、空間をファッションにアレンジする大胆な演出は各界でも高い評価を受けている。絵画が空間に色を与え、音楽が人々を躍動させ、映像を通してマーケットは加速し、デザインする事でユーザーにより深い理解を与える。そうした幅広い活動の結果、アートを限定的ではなく総合的にアウトソーシングする事ができる数少ない企業であると同時に、常に人々の「今」をとらえ、新たな認識が生まれ続ける世の中において、斬新な提案をアウトプットし続けるアート事業のプロデュース・マネジメントを統括する企業。
■ NOBORDER.z（ノーボーダーズ）について
「国境のない世界を」というヴィジョンを掲げ、米国ニューヨークとドバイを中心とした世界5カ国に事業を展開する次世代型エンターテイメントテクノロジーカンパニー。ブロックチェーン技術に基づいたメタバース、NFTプラットフォームなどエンターテイメントとテクノロジーを融合させた事業を行う。
| 会社名 | NOBORDER.z FZE（ノーボーダーズ） |
| 所在地 | UAE、Umm AL Quwain、UAQ Free Trade Zone、AI Smooch Building、Business Center。 |
| 事業内容 | ブロックチェーン技術、VR、XR、AI、NFTの開発とサービスの運営 |
| 代表者 | Rio Takeshi Kubo （久保武士） |
| 企業サイト | https://www.noborderz.com/ |
| 代表Twitter | https://twitter.com/rio_noborderz |
■ お問合せ先
| 部署 | 広報部 |
| 問合せ | [email protected] |
On July 15 2021, Japan’s world-renowned violinist MONE HATTORI who has won numerous international awards—performed for the first time at Milan Fashion Week UFA in Japan in collaboration with XANA, a virtual space developed by NOBORDER.z (CEO: Rio Takeshi Kubo), a virtual x blockchain company based in Dubai that operates in five countries around the world. “MONE HATTORI ” presented the world’s first virtual x real performance in the world of classical music.
NOBORDER.z, responsible for the virtualisation of the Unicorn Fashion Awards held on the first day of Milan Fashion Week, has created the world’s first show in which volumetrically photographed models move freely in a virtual space. For the show’s opening, NOBORDER.z teamed up with MONE HATTORI, who had long wanted to take on a new challenge in classical music.
MONE HATTORI performed in a dedicated volumetric studio with over a hundred cameras, and NOBORDER.z imported the data into their virtual space platform “XANA” and reconstructed her performance in 3D on a fantastic scene of the morning glow in the ocean. The camera work was programmed to move freely in 360 degrees in all directions, transcending the conventional wisdom of the volumetrics, to create video work. At the event, MONE HATTORI performed in synchronization with the virtual version of herself, a world first, which surprised and impressed the audience.
■ MONE HATTORI Profile
Born on September 14, 1999, she began playing the violin at the age of five and studied with Akiko Tatsumi and Zakhar Bron from an early age. She performed with an orchestra for the first time at the age of eight, and in 2009 she became the youngest person ever to win first prize at the Lipinski-Wieniawski International Violin Competition in Poland.
She began performing at the age of 10 and made her grand debut at synchronisation11 in a recital at the Verdi Hall in Milan.
She won the International Young Virtuoso Competition in 2001.
In the same year, she entered the Senior Division of the Novosibirsk International Violin Competition at the age of 13 and became the youngest ever winner of the Grand Prix.
In 2015, she won the Grand Prix at the Boris Goldstein International Violin Competition.
In October 2016, she made her CD debut with “Shostakovich: Violin Concerto No. 1, Waxman: Carmen Fantasy,” which was selected as a special edition of record art.
She received the Nippon Steel & Sumitomo Metal Music Award and the Tokiko Iwatani Award in 2017, the Arion Toho Music Award and the Shinji Hattori Music Award in 2018, and the Hotel Okura Music Award and the Idemitsu Music Award in 2020. On January 21, she received the Bulgari Aurora Award.
■ XANA
A virtual space social media platform developed by NOBORDER.z, where all assets are created in NFT on the blockchain.
It is being used by various companies and organisations, including an art exhibition for the Olympics and Paralympics by Koto-Ku, a global DJ event, and an e-sports tournament in South Asia.
Official website: https://www.xana.net/
■ NOBORDER.z
NOBORDER.z is a next-generation entertainment technology company based in New York and Dubai, U.S.A. and operating in five countries around the world with a vision of 「More Wonders, No Borders. 」It is engaged in businesses that integrate entertainment with cross-reality technology using VR and AR, blockchain technology, NFT technology, and AI technology.
■ Unicorn Fashion Awards
The UNICORN FASHION AWARD held on the first day of Milan Fashion Week, is a U35 fashion contest sponsored by the Italian National Fashion Council (CMNI), the organiser of the Milan Collection.
■ 会社概要
| 会社名 | NOBORDER.z FZE（ノーボーダーズ） |
| 所在地 | UAE、Umm AI Quwain、UAQ Free Trade Zone、AI Smooch Building、Business Center。 |
| 事業内容 | VR、XR、AI、NFT、ブロックチェーンなどの技術開発およびマネジメントサービス |
| 代表者 | Rio Takeshi Kubo （久保武士） |
| Web | https://www.noborderz.com |
■ お問合せ先
| 部署 | 広報部 |
| お問い合わせ | [email protected] |
NOBORDER.z FZE (Japanese name: No Borders), a next-generation entertainment technology company based in New York and Dubai, which operates in five countries around the world, has organized one of the four major fashion weeks in the world on July 15. At the Unicorn Fashion Awards in JAPAN at Milan Fashion Week 2021, the company’s virtual space XANA was used to create a model volumetric video and a virtual fashion show by virtual humans.
■ Show concept “The One”
In the midst of the great changes that the pandemic has brought to the modern world, people have returned to the inside rather than the outside of themselves, gaining new means of connection through virtualization. Mankind overcomes difficulties, and eventually, the world becomes one again
■ Overview
In line with this concept, NOBORDER.z will use the technology of the virtual space “XANA” developed by the company to organize a next-generation virtual fashion show with volumetrically photographed models. Along with the model that won the audition, various people are real and virtual, such as models of transgender and physically handicapped people, world-famous violinist Moné Hattori, and the virtual human “KANON” created by the company. This was the world’s first effort to express the way of connecting and coexisting across boundaries by combining fashion and cutting-edge technology.
The content will be released on July 15th after the semi-finals held at Toranomon Hills Mori Tower Atrium. After that, it will be announced on September 21st at the final match held in Milan on the first day of Milan Fashion Week, one of the four major weeks in the world. In addition, some of those contents are scheduled to be announced as NFT on the NFT marketplace “XANALIA” developed by the company.
■ Unicorn Fashion Award
The UNICORN FASHION AWARD held on the first day of Milan Fashion Week is a U35 fashion contest sponsored by the National Italian Fashion Council (CMNI), the organizer of the Milan Collection.
■ NOBORDER.z
We are a next-generation entertainment technology company with a vision of a “More Wonders, No Borders”. The company’s vision is to create a world without borders, and it operates in five countries around the world, with offices in New York and Dubai. The company’s business combines cross-reality technologies using VR and AR, blockchain, NFT and AI with entertainment.
■ 会社概要
| 会社名 | NOBORDER.z FZE（ノーボーダーズ） |
| 所在地 | UAE、Umm AI Quwain、UAQ Free Trade Zone、AI Smooch Building、Business Center。 |
| 事業内容 | Development of VR, XR, AI, NFT, and blockchain technologies and management services |
| 代表者 | Rio Takeshi Kubo （久保武士） |
| Web | https://www.noborderz.com |
■ お問合せ先
| 部署 | 広報部 |
| お問い合わせ | [email protected] |
NOBORDER.z held an interactive virtual exhibition utilizing the latest technology that allows artists to appreciate artworks at home.
Based on the purpose of the “Sports and Culture Festival” of this year’s Tokyo 2020 Olympic and Paralympic Games, organized by Koto-Ku, Tokyo, in the virtual reality space application “XANA” developed by NOBORDER.z. The Koto organized “Heartful Art Exhibition,” which displays artworks created by people with disabilities who live, work or study in the ward.
What is the “Koto Heartful Art Exhibition”?
This exhibition includes artworks created by people with disabilities living, working, or attending school in Koto Ward, Tokyo. It is based on the purpose of the “Sports and Culture Festival” of the Tokyo 2020 Olympic and Paralympic Games to be held this year. It has been held at three venues in each region from January 2nd year of Reiwa to March 3rd year of Reiwa.
Within the app, in addition to online convenience, which is not bound by time or place, you can reproduce and experience the exhibited artworks in a virtual space. Users can become avatars and freely go around the virtual space while viewing artworks. It expresses a realistic view of the world unique to VR, such as the greetings from the Mayor of Koto Ward and the comments and greetings from the judges, judging the exhibition this time.
The “Virtual Exhibition” can be viewed not only on smartphones but also on devices such as PCs and tablets so that a wide range of people, including the younger generation, can see the artworks. Our VR platform allows you to experience things that cannot be realized in a real exhibition.
≪ Exhibition Period: From Saturday, May 15, Reiwa 3 to Thursday, September 30, Reiwa 3 ≫
It can be viewed on any device such as VR, smartphones, PCs, tablets, etc.
■ Service Name: XANA (Developer: NOBORDER.Z)
XANA (XANA) is the world’s first metaverse (virtual reality space) based on VR, mobile, and PC-enabled blockchain technology developed by the NOBORDER.Z Group (CEO: Takeshi Kubo), which has offices in eight countries, mainly in New York and Dubai. So far, it has attracted worldwide attention as a new business solution in the age of pandemics, such as eSports tournaments around the world and DJ events at homeland and abroad.
XANA, a community-driven social NFT metaverse primarily based on Binance Smart Chain, is a next generation social VR experience platform allowing its users to access or create an open world filled with entertainment. XANA has been launched in a VR space where users are susceptible to be a part of an immersive world or be present for an in-person encounter, without leaving their homes.
Imagine standing on the top of the highest mountain looking right down to see thousands of users exploring the world in real-time; unlike a majority of multiplayer VR games where players are divided into sub servers and mirrored instanced rooms, XANA actually hosts all its players within a single massive world.
An immersive platform to explore
XANA is putting tons of effort into creating an immersive metaverse where virtual world assets, spaces, and games are often built interactively with none interference from the central authority. Players are able not only explore creations of every other, but ultimately stray within the vast territories of a truly alive world,” adding, “You can start a business and instantly monetize your ideas, visit the auditorium or museum, or go mountain hiking.”
The VR space also uses the blockchain network where you’ll tokenize in-game assets like land parcels, avatars, wearables, collectibles, etc. XANA is one of the best VR worlds to permit its users to take care of ownership of their digital possessions in real time.
Key Features of XANA NFT Metaverse
Then XANA is the one-stop solution for your entire fulfillment. This pandemic has made our life totally different, and with XANA, you can be a part of the whole new world. You can make friends, organize events, host parties, play games, and explore lots of 3D worlds. You can even create the world of your imagination and let others be a part of that. Users can also create their own avatar and can utilize them. You can also place your avatar or the world in the marketplace from where you can do the business as well.
Chat
Communication is an essential part of being social: you can communicate with your friends and companions in our metaverse through voice & text.
Emote
We’re also providing various emotes that you can use while communicating with others to express your feelings and love.
Feed
Users can generate their own content with an in-app Camera/Selfie in Metaverse or AR Camera and post to their home; It will create a social feed for the other users to see your content
XANA will offer unique features, including persistent server architecture and native NFT integration to complete control over the environments and applications they create, starting from static 3D scenes to more bilateral applications or games.
XANA; Virtual Worlds
Virtual reality worlds are online VR social platforms where individuals can interact with each other. Interaction in the virtual spaces is much like communication in the real world, but it offers almost unlimited opportunities in the choice of setting and spending time. Interest in virtual reality worlds is charged by the IT market giants, planning to create a strong virtual reality community. At this time, the potential areas of the development of VR worlds are more photorealistic 3D avatars and the development of fascinating and detailed locations.
There is the addition of several other entertainment platforms in the online virtual reality games where users can do anything from virtual events for fun to profitable virtual businesses to turn their dreams into reality. Some of these platforms are named below:
